I base my professional and personal lives on the principles of neuroplasticity and believe it is imperative for CEOs and marketers to make a “brain connection” with their intended customers. The theories that I put forth in my book, NeuroPreneur, are vital to launching and operating a successful global business no matter the industry.
As a business person operating a global concern, I apply the principles I use in my personal life to make connections to succeed in the global marketplace.
To bring any business ideas to fruition, you must understand the
The middle part is called the emotional, brain-controlled feeling. The outer part controls logical reasoning. If you understand this basic brain scheme, you can design any approach to hook a customer’s inner brain as the first step toward reaching them.
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